Over the past couple of months we’ve discussed putting together a website to host your photography (see Where to Host Your Photography Website and Choosing the Right Web Host for Your Photography Website). While it’s especially important to have an online presence in today’s world of digital photography, you’ll always want to supplement your online web presence with some offline marketing materials. From business cards and greeting cards to address labels and car magnets, there are a plethora of printed marketing materials you could use to promote your photography business. Just check out the 100’s of options available at various printing sites.
I’m sure you’re well aware of Why Business Cards are Important, but what about all that other stuff? Do you really need a car magnet or coffee mugs with your logo on it to get more business? Probably not…
But it probably can’t hurt, either. The more you can supplement your online presence with marketing offline, the easier it will be for people to associate your photography with your brand. If you’re a fantastic photographer, but no one remembers who you are or how to get a hold of you, you won’t make it as a professional photographer. Of course, the reverse is true as well (if you’re a bad photographer, it doesn’t matter how much marketing you do, you still won’t get much business).
Assuming you’re a decently good photographer, if you want more business, you have to get your name out there. In my opinion, in the technology-centered, social media obsessed world we live in, a website is a must, closely followed by a clear, easy-to-read, well-designed business card. If you don’t have either of those, start there. Once you have a website up and running, and you’re handing out business cards to potential clients, go ahead and try some other offline marketing ideas. Try a car magnet. Hand out some flyers or postcards. Stick a sign on your front lawn. Give your friends a personalized mug with your logo and a photo on it. Worst case scenario: you’ve spent a little money and probably increased your offline presence, which only goes to further enhance your online presence. From there, you’ll hopefully pull in more clients, get more sales, and become a more successful professional photographer.
Sure you can do a lot of that online, but as much as I love computers, technology and the Internet, there’s just something a little bit special about interacting with people face-to-face. Your website can be the best thing since PhotographyCorner but part of being a photographer is interacting with people. Help yourself interact with others better by having some great printed marketing materials with you at all times… because just like photos, a great business card is worth 1,000 words.